What makes a successful website? Think about your favorite websites that you have visited more than once. What made them so great?
According to IronPaper, 94% of people say that web design is the reason they mistrust or reject a website, which highlights the importance of design in establishing trust and credibility with visitors.
Chances are, it was an impressive experience that made you feel like you were spending time in a well-cultivated space, like an artfully designed studio, a lush garden, or a hip store.
All well-designed websites have one thing in common: they express their brands through on-point branded design. Moreover, they create a unique journey for users to explore, interact with, and engage with the brand.
Website design can boost your brand in the digital world in more ways than one. So, let’s explore them!
A Well-Designed Website Defines Brand Personality
Every website you visit has a brand incorporated into its design. That is, the website design visually represents the brand.
Worldwide brands are successful because people care about and remember them. So how do they succeed in being memorable?
They create brand identity before even beginning to work on website design.
Brand identity is about what the brand wants to say, what its values are, and what it wants people to feel when they interact with the company. All of this makes a brand’s personality.
After creating a brand identity, companies work on the website design that will capture the brand and stay consistent with it. How?
On their websites and social media accounts, they use the same colors, formatting, graphics, emotion, and personality. By being consistent in their branding they become memorable.
For instance, when you hear the word Coca-Cola, you probably think about its well-known logo or the red color that marks this brand. These are the unique design elements of this company that make it recognizable to many generations.
Unique Web Design Helps a Brand to Stand Out
A unique smart website design improves the visibility of the company and elevates it above the competition.
Customers trust the brand not just because of what they do but also because of how the company presents itself. An iconic website design with unique and consistent branding will invite heaps of interest in what the company offers.
In fact, many users buy products because of branding alone. This is because they associate a particular brand with certain qualities or values. Moreover, certain brands often have a reputation and history, which can evoke feelings of nostalgia or a sense of familiarity.
Hight-Quality Web Design Communicates Brand Messages More Effectively
Today, it’s hard to attract an audience with a huge amount of plain text without images and infographics. This is why you should consider investing in smart and effective website design. Software Testing made a web design company listing, to help your brand grow and boost its online presence.
A website is a company’s “lead salesperson.” Good design and cohesive messages are crucial components for building brand success.
Web Design Affects the First Impression of a Brand
“Never forget that you only have one opportunity to make a first impression,” said Dame Natalie Massenet, one of the world’s most successful fashion journalists and entrepreneurs.
Studies have shown that people make snap judgments based on all kinds of visual indicators, such as, for example, color choices, styles, etc. In fact, visual appeal can be assessed within about 50 milliseconds.
That means your website has less than a tenth of a second to make your brand memorable. It’s a small amount of time, isn’t it?
A well-designed website will definitely create a positive first impression of the brand and increase the possibility of customers staying on your site and taking action on it.
Effective Web Design Showcases Brand Values
As Robert Wong, Vice President at Google Creative Lab, once said, “Choose the right purpose, and people will be attracted, motivated, and unified.”
Values are the “heart of your brand,” and website design communicates those values to your target audience. If your customers recognize these values, your company will be more likely to build lasting customer relations.
For example, Nike’s core values are always incorporated into its website design. This brand is known for advocating for women’s rights and empowerment. In 2020, Nike created a collection for pregnant and postpartum women. In this case, the web design conveyed the message of gender equality and deconstructed the image that only men dominate in sports.
Clean Website Design Attracts New Leads
A comprehensive and well-laid-out website will not just attract new leads but also retain them. That is the goal of every brand—converting leads into customers.
The first thing a person notices is how appealing the website looks, followed by whether the design is reliable enough for them to trust the company.
If your website’s design does not match the consumer’s expectations, whether it’s for a service or a product, it can easily turn off potential buyers.
Smart Web Design Makes Content Easily Digestible
A popular saying, “Good design is invisible,” suggests that when a website is designed well, the design itself is not a barrier between the user and what they seek on the site.
In fact, smart design is in service of the functionality of a website. A great example of this premise is Netflix and its story about design.
When Netflix asked their users what they liked best about their platform, they pointed out the wide selection of movies, the recommendation tools, the great service, etc. The thing that users didn’t mention is site design and functionality.
Those features stayed unmentioned because Netflix designers have done their job really well-they have made them invisible.
Fantastic Web Design Improves SEO Results
Website design has a significant impact on website search rankings.
A well-designed website can improve SEO results by:
- Improving user experience through good navigation, fast loading speed, and mobile responsiveness.
- Providing high-quality and relevant content optimized with relevant keywords.
- Using proper heading tags, meta descriptions, and alt tags to help search engines understand the content.
- Building internal links to help users and search engines navigate the website.
- Encouraging high-quality external links from other reputable websites, which signals to search engines that your site is trustworthy and valuable.
Web Design Creates an Impression of Customer Service Quality
By looking at your website, customers judge how brand owners treat them. In a way, the design of a website is a “mirror” of a brand. That means that design gives an insight into how a brand views its audience.
Average users often think the following: how will the company help them if they did not put effort and time into website design?
So, the conclusion is that your website is part of your customer service. For example, if it is inviting, modern, and bright, your brand gives people a welcoming impression.
Final Thoughts
Web design plays a critical role in branding. A well-designed website can create a positive brand image and help to establish trust and credibility with customers. The design elements such as color, typography, imagery, and user experience can all contribute to the overall perception of a brand.
On the other hand, a poorly designed website can negatively impact a brand, causing confusion and deterring potential customers. Hence, it is important for businesses to invest in professional web design to ensure that their brand is effectively communicated and positively received by their target audience.
